In The American Spectator, David Catron explains the sophisticated campaign targeting techniques being used by Brad Parscale and Team Trump in order to build out a network of new voters for the President’s reelection. At a recent campaign rally in Toledo, Ohio (watch the rally below), 42.8% of the attendees were Democrats and Independents. Catron writes (abridged):
Kilgore (New York Magazine’s) Ed., like many partisan journalists and the Democrats they parrot, still hasn’t faced the blindingly obvious reason Clinton lost.
While it is unquestionably true that the latter was overconfident, and this led to numerous campaign blunders, the main reason HRC was beaten is that she represented a status quo characterized by chronic corruption, anemic economic performance, and transparent contempt for the voters.
Brad Parscale, the manager of the Trump campaign, is very data-driven and, following most rallies, he reports statistics about the attendees.… On average, 23% of rally goers identify as Democrats. For Toledo, OH, this number was 21.9%.… The really stunning stat from this rally, which Parscale has never reported on before, is that 20.9% of attendees identified as Independents.… This means that 42.8% of the 22,927 voters were either a Democrat or an Independent.
In addition, as Thomas Edsall at the New York Times recently put it, “Trump Is Winning the Online War.” Under Brad Parscale’s leadership, according to Edsall, “the Trump re-election machine has devoted millions more than any individual Democrat to increasingly sophisticated microtargeting techniques.”
They have also been at it a long time. Since 2016 the Trump campaign has been working on techniques for identifying voters and developing electronic communication tools. The Trump campaign is now so far ahead of the Democrats in sophisticated microtargeting techniques that it is unlikely that any opponent will ever be able to catch up:
All of which brings us back to Ed Kilgore’s theory about overconfidence and the “key lesson from 2016.” Perhaps…is that Democrats can no longer be trusted with power.
Read more here.