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At The American Mind, Matt Peterson explains the woke legacy media’s meltdown, and what could arise in the future to challenge it. He writes (abridged):
Legacy media as we’ve known it is melting down both due to technological (and therefore economic) changes in the structure of media and the deepening divide among American citizens.
What’s clear is that media is about to change even faster than it has in the past decades.
Many of these new attempts will fail on a large scale because they won’t navigate the political and cultural divide well and they will remain based in a televisual cable model that is not truly digital.
When the right (likely younger) people come together with the proper backing to create new digitally based media with the right ideas for a mainstream effort that serves at least half the nation, the new media will be born.
My focus now is aiding that process. It is now possible to attract the money and talent needed for such a thing as the market for non-woke media grows and the media we need is shut out by the powers that be. We need a new Rupert Murdoch and Roger Ailes, etc. And we need them now.
-Matt Peterson
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