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CNN Ratings PLUMMET Without Trump to Hate

January 13, 2022 By Richard C. Young

President Donald J. Trump gives a fist bump to the press Friday, Oct. 30, 2020, prior to boarding Marine One en route to Joint Base Andrews, Md. to begin his trip to Michigan, Wisconsin and Minnesota. (Official White House Photo by Tia Dufour)

Despite Donald Trump no longer living in the White House, CNN and other liberal news networks have done all they can to keep his memory alive. The media coverage surrounding the ridiculous January 6 anniversary events was a pathetic attempt to gin up ratings using the networks’ favorite punching bag. To no avail though, no one wants to watch CNN, or MSNBC while Joe Biden is living in the White House. It probably doesn’t help that Biden never gives a press conference.

People who voted for Joe don’t want to tune in because they’d be forced to see what a terrible job he’s doing, and conservatives are watching OANN, Newsmax, or Fox News. News networks favoring the opposition party always seem to enjoy higher ratings, as disaffected voters from the party out of power look for solace among friendly voices. Those who listened to him know that Rush Limbaugh always did his best work when the GOP was out of the White House.

At Fox, Brian Flood discusses the punishment CNN and MSNBC ratings have endured now that Trump is living at Mar a Lago, writing:

Fox News Channel kicked off the new year as the No. 1 basic cable network from Jan. 3-9, 2022, as CNN saw staggering declines, shedding nearly 90% of its early 2021 audience in multiple categories.

CNN averaged 2.7 million viewers from Jan. 4-10 last year as the network experienced a brief post-election spike but plummeted to only 548,000 average viewers last week, for a stunning year-over-year drop of 80% of its total audience.

During the same time periods, Fox News averaged 1.4 million total viewers last week for only a 15% drop compared to the first full week of 2021, when a jam-packed news cycle that included the Capitol riot ensued. Fox News has now outdrawn CNN and MSNBC combined for 21 straight weeks. Fox also outdrew NFL-heavy ESPN’s 1.1 million viewers to finish as the most-watched basic cable option.

CNN’s eye-popping decline is even worse among the advertiser-coveted demographic of adults age 25-54, as the liberal network shed 86% of its viewers and finished last week with only 113,000 average viewers in the critical category after averaging 822,000 a year ago.

Among the demographic of people age 18-49, CNN shed nearly 90% of its 2021 audience by dropping from 624,000 younger viewers to a dismal 73,000.

MSNBC also dropped significant viewers compared to the same week last year, losing 67% of its total audience, 80% among the key demo and 83% of younger people. MSNBC averaged only 88,000 viewers among the advertiser-coveted demo to finish behind even struggling CNN in the category. Fox News crushed both liberal options with 223,000 average viewers among the demo, and it retained at least 65% of viewers in all total day categories.

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Richard C. Young
Richard C. Young is the editor of Young's World Money Forecast, and a contributing editor to both Richardcyoung.com and Youngresearch.com.
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