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Happy, Happy, Happy

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Happy, Happy, Happy should sum up how Phil Roberston feels these days. He is the patriarch on the A&E show “Duck Dynasty” which is about his family duck call business, Duck Commander. His #1 bestselling book “Happy, Happy, Happy” came out this Spring and is in its 13th printing having already sold 680,000 copies. The season finale had 10 million viewers. And it all started with a simple duck call. The Wall Street Journal reports:

“Happy, Happy, Happy” chronicles Mr. Robertson’s rough upbringing in rural Louisiana, where his family farmed and hunted their food and lived without indoor plumbing; his conversion to evangelical Christianity after years of hard drinking, bar fights and philandering; and his rags-to-riches success story as an entrepreneur who turned his patented “Duck Commander” duck calls into a multimillion-dollar business. The book is breezy and conversational, packed with bits of advice for simpler and happier living, such as, “Suck the head off a crawfish. You’ll want to do it again and again,” and “What makes me happy is going out and blowing a duck’s head off.”

The book, like the TV show, seems to resonate with people who long for a less-hectic life, one that is grounded in faith, family and nature. It targets multiple demographics, including hunters and fishermen, entrepreneurs and small-business owners, and evangelical Christians. It features the kind of self-made success story that has always appealed to American readers. Still, no one anticipated how big a hit it would be.

Phil’s take on how it all started.

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E.J. Smith - Your Survival Guy

Preparing your investments and family for when disaster strikes.
E.J. Smith is the Founder of YourSurvivalGuy.com, Managing Director at Richard C. Young & Co., Ltd., a Managing Editor of Richardcyoung.com, and Editor-in-Chief of Youngresearch.com. E.J. graduated from Babson College in Wellesley, Massachusetts, with a B.S. in finance and investments. In 1995, E.J. began his investment career at Fidelity Investments in Boston before joining Richard C. Young & Co., Ltd. in 1998. E.J. has trained at Sig Sauer Academy in Epping, NH, where he completed course-work in Practical and Defensive Handgun, Conceal Carry Pistol, Shotguns, Precision Scope Rifle and Kidnapping Prevention. E.J. plays a Yamaha Recording Custom drum set with Zilldjian cymbals. His first drum set was a 5-piece Slingerland with Zilldjians. He grew-up worshiping Neil Peart of the band Rush, and loves the song Tom Sawyer—the name of his family’s boat, a Grady-White Canyon 306. He grew up in Mattapoisett, MA, an idyllic small town on the water near Cape Cod. He spends time in Newport, RI and Bartlett, NH—both as far away from Wall Street as one could mentally get. The Newport office is on a quiet, tree lined street not far from the harbor and the log cabin in Bartlett, NH, the “Live Free or Die” state, sits on the edge of the White Mountain National Forest. He enjoys spending time in Key West and Paris. Please get in touch with E.J. at ejsmith@youngresearch.com. Sign up here to receive all the best content from Richardcyoung.com each week.