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How the Rolling Stones Conquered Rock n’ Roll

September 2, 2022 By Richard C. Young

Mick Jagger performs “I Can’t Turn You Loose” during the “In Performance at the White House: Red, White and Blues” concert in the East Room of the White House, Feb. 21, 2012. (Official White House Photo by Pete Souza)

The Rolling Stones have been a dominant force in rock n’ roll for nearly 60 years at this point, and in The Wall Street Journal, Rich Cohen explains that their approach to the business has made the band one of “the most dynamic, profitable and durable corporations in the world.” He writes:

The Rolling Stones’ Guide to Business Success

The band is among the most dynamic, profitable and durable corporations in the world.

The first real composition by Mick and Keith shows this process in action. Recorded in 1965, “The Last Time” has all the elements that would become characteristic of their best songs: the opening riff, the groove, the lowdown subject matter. It closely follows a version of the gospel song “This May Be the Last Time” by the Staple Singers, but Keith reworked it, adding steel, speed. The biggest change was lyrical. A hymn about Jesus and the Judgment Day became a pop song about girls and teenage comeuppance.

Read more here.

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Richard C. Young
Richard C. Young
Richard C. Young is the editor of Young's World Money Forecast, and a contributing editor to both Richardcyoung.com and Youngresearch.com.
Richard C. Young
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