After a number of U-turns by the Trump administration (the biggest of which is starting a war in Iran after touting “No new wars” during the campaign) and failures by the GOP Congress (most notably the SAVE America Act, which could theoretically still pass), Larry Kudlow suggests that the party can still win the midterms if it adopts better messaging. Kudlow writes:

Messaging is so important in policy and politics. You could have several million parents and children going south on spring break, but then the entire trip can be ruined by waiting three to four hours in TSA lines, all because Democrats won’t finance the Department of Homeland Security bill. After four votes in the Senate, Democrats are willing to ruin your vacation. How many more votes? How many more ruined vacations? Well there’s a couple of messages that Senate Republicans, indeed the entire Republican Party may want to be asking repeatedly.

The former House speaker, Newt Gingrich, is wondering why Democratic senators in Georgia aren’t helping America’s biggest airport and the most profitable airlines based in their home state. I bet a lot of people are wondering whether the Democratic majority leader, Chuck Schumer, gets to go to the front of the line instead of waiting three to four hours. Kind of seems unfair, don’t you think? I’d want to message that, too, if I were a Republican leader.

Then there’s Democratic blockade of the voting rights bill called the SAVE America Act. The Committee to Unleash Prosperity has a list of at least 65 things that you need a photo ID for. These include, say, getting on an airplane, joining a gym, adopting a pet, buying tobacco, adopting a child, buying a cellphone, donating blood, applying for a job, picking up mail, and the list goes on and on and on. There’s only one thing that doesn’t require a photo ID: voting.

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