The era of Bidenflation has left food prices at sky-high levels, and now that some sanity appears to have returned, companies are working on normalizing prices once again. At McDonald’s, where in some places the price of a Big Mac Meal had climbed to $18, the company is looking to lower prices. Heather Haddon writes at The Wall Street Journal:

The burger giant’s move follows weeks of discussions between McDonald’s and restaurant operators, including the company offering financial support if franchisees agreed to drop prices, according to people involved in the discussions.

After pitching operators on the plan, McDonald’s and its U.S. franchisees agreed to keep the cost of eight popular combo meals 15% below the sum of the individual items’ prices, according to company materials viewed by The Wall Street Journal. The chain also will run $5 breakfast and $8 Big Mac and McNugget combo-meal specials later this year, marketing them as Extra Value Meals.

The move is part of the chain’s push to restore its reputation for affordability, which has taken a hit with cash-strapped consumers. McDonald’s has said that its new McValue deal menu is helping, but many consumers still feel the chain’s menu prices overall are too high.

The McValue menu consists of Meal Deals starting at $5, including:

• The McChicken Meal Deal
• The McDouble Meal Deal
• and The Daily Double Meal Deal

A “buy one, add one for $1 (Breakfast)” deal, which includes:

• Sausage Biscuit
• Sausage McMuffin
• Hash Browns
• and Sausage Burrito

And a “buy one, add one for $1 (Lunch & Dinner)” deal, which includes:

• Double Cheeseburger
• McChicken
• 6 Piece Chicken McNuggets
• and Small World Famous Fries