Internet of Things – The New Industrial Era

Imagine being able to test the  freshness of your produce or the potency of your medicine simply by scanning it  with your smartphone. A world in which every object is tagged with chips that  can interact with networks, dubbed the “Internet of Things,” is the futuristic vision  held by Davor Sutija, M&T’83, Chief Executive Officer of Thin Film Electronics ASA. This Oslo-based company, launched in the mid-90s, has  pioneered the development of flexible, wafer-thin printed tags that store  electronic information in rewritable memory.

Less expensive and more amenable to  mass production than standard silicon microelectronics, this non-toxic, low-power,  polymer-based technology is also ideal for personalized toys and games,  allowing children to program characters to have specific names and features.  For businesses, the technology means protecting their brands with printed  radiofrequency identification tags and tracking customers’ behaviors and  preferences for interactive marketing campaigns.

The printed electronics company  demonstrated its first prototype of an integrated printed system last October together with PARC, a Xerox® company that manufactures transistors used to construct the  circuits. And last summer, Thinfilm announced that it will partner with the  Fortune 500 Wisconsin-based packaging company Bemis®, paving the way for  introducing freshness indicators into grocery stores and pharmacies by 2014. By  monitoring individual packages to ensure that their contents have been kept at  a safe temperature over time, the printed sensor systems can alert consumers if  their milk or medicine is past its prime.

“This technology will allow consumers  to check the quality of perishable goods inside packages, as well as companies  to check the environmental conditions that packages are exposed to during  transport, so that they know when and where the quality of the material they ship  is compromised,” Sutija [pictured above, right] says. “It’s a significant step in the direction toward  an ocean of smart tags that I believe will form the basis for the long-heralded  “Internet of Things.”

Source: Penn State University