According to Justin Wilson at Business 2 Community, Apple is rumored to be preparing two new iPhones, a 5S, that’s the traditional followup to the current 5, and a 5C that will be made of plastic and sell at a lower price. The strategy is to compete with Samsung phones in emerging markets.
According to the tech rumor mill, September 10th will see the launch of two new iPhones – the 5S and the 5C. New iPhones for certain people are an exciting event (anyone for queuing outside the Apple store for 5 days?), but this launch is particularly significant as the 5C is going to be a budget version of the iPhone, which is a significant change to Apple’s strategy.
Firstly, what about the 5S – well, it will be similar to a 5, but with a faster processor, an improved camera (apparently 12 megapixel) and fingerprint recognition which I think it is quite a cool feature, although it didn’t catch on with laptops. ButI think the 5C is the more interesting proposition.
The iPhone is a very popular device, but Apple has been losing market share to Android devices particularly Samsung devices. The 5C is designed to try to take some share away from Samsung by positioning their phone at a cheaper price point.