
President Donald J. Trump displays his signature after signing an Executive Order on the White House Hispanic Prosperity Initiative Thursday, July 9, 2020, in the Rose Garden of the White House. (Official White House Photo by Tia Dufour)
Despite Democrats’ full-court press on identity politics, Hispanic women, one of America’s fastest growing demographics, are increasingly voting Republican. This is terrifying to Democrats, who have long considered Hispanic voters a reliable voter bloc in their coalition. Politico reports:
Democrats were caught off guard by Donald Trump’s numbers in South Texas in 2020. The Hispanic Republican women who live there were not.
Many of them have played a leading role in urging their neighbors in majority-Hispanic South Texas to question their traditional loyalty to the Democratic Party.
Hispanic women now serve as party chairs in the state’s four southernmost border counties, spanning a distance from Brownsville almost to Laredo — places where Trump made some of his biggest inroads with Latino voters.
A half-dozen of them are running for Congress across the state’s four House districts that border Mexico, including Monica De La Cruz, the GOP front-runner in one of Texas’ most competitive seats in the Rio Grande Valley.
It’s some of the clearest evidence that Trump’s 2020 performance there may not have been an anomaly, but rather a sign of significant Republican inroads among Texas Hispanics — perhaps not enough to threaten the Democratic advantage among those voters, but enough to send ripples of fear through a party that is experiencing erosion among Hispanics across the country.
“For so long, people here just never had Republicans knocking on their doors and calling them the way we did in 2020. The majority of us are women that did it then and are doing it now because we feel it’s our responsibility to keep the American Dream alive,” said Mayra Flores, aleading candidate for the GOP nomination in a South Texas-based congressional seat.
For Flores, the road to becoming a Republican was similar to the path traveled by many Hispanic women in South Texas. She grew up seeing most of her immigrant family vote Democrat and felt that it was standard for Hispanics to only vote for Democrats. Then, she says, came an inflection point where she began to question her loyalty to the party.
A family member asked if she knew what both parties stood for, and after looking into it, Flores felt that her religious, anti-abortion and pro-border security views were more conservative than she’d ever thought and more in line with the GOP. Five years ago, she got involved in her local GOP and now a majority of her family votes Republican, too.
She wasn’t surprised at all to see Republicans gain ground in 2020 along the Texas-Mexico border, even as Democrats and Republicans outside the region expressed shock at results in places such as Zapata County — where Trump became the first GOP presidential nominee since 1920 to carry the county.
Neighboring Starr Countysaw the most dramatic shift of any county in the state when thousands more Republicans turned out to vote than in prior elections. While President Joe Biden ultimately won the county with 52 percent of the vote to Trump’s 47 percent, that paled in comparison to Hillary Clinton’s 2016 performance, when she garnered 79 percent to Trump’s 19 percent.
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