The Rock-Ola jukebox may sound like a brilliant marketing invention inspired by rock ’n’ roll, but its name actually came from the founder’s surname, David C. Rockola.

Rockola started his company in 1926 making scales, long before rock music existed. Because customers often mispronounced his name, he added a hyphen, creating Rock-Ola, according to The Wall Street Journal. The company later shifted into coin-operated machines and eventually became one of the best-known jukebox manufacturers.

When rock ’n’ roll exploded decades later, the name turned out to be remarkably well suited to the product—entirely by accident. Rock-Ola became so closely associated with jukeboxes that the name was even used generically in some countries.

The story reminds us that sometimes the most effective brand names aren’t carefully engineered by marketers—they simply happen to be in the right place at the right time.