Can you guess what the prudent strategy for efficient water consumption is? It’s market pricing with water rates based on household use. Except if you live in California.

California has suffered four droughts in the last five decades with each of the four becoming more severe in its impact. “Yet this is due more to resource misallocation than harsher conditions,” writes the WSJ.

Last year in a California Dreamin’ moment, Governor Jerry Brown ordered a voluntary water-reduction, but water conservation apparently does not have much appeal or marketability and fell on deaf ears. Read more here on how Governor Brown and California politicians “can stop compounding the damage by putting water storage, transportation and market pricing above environmental obsessions.”