Richardcyoung.com

The Online Home of Author and Investor, Dick Young

  • Home
  • Debbie Young
  • Jimmy Buffett
  • Key West
  • Your Survival Guy
  • How We Are Different
  • Paris
  • About Us
    • Foundation Principles
    • Contributors
  • Investing
    • You’ve Read The Last Issue of Intelligence Report, Now What?
  • The Great Reset
  • The Swiss Way
  • My Rifles
  • Dividends and Compounding
  • Your Security
  • Dick Young
  • Dick’s R&B Top 100
  • Liberty & Freedom Map
  • Bank Credit & Money
  • Your Survival Guy’s Super States
  • NNT & Cholesterol
  • Your Health
  • Ron Paul
  • US Treasury Yield Curve: My Favorite Investor Tool
  • Anti-Gun Control
  • Anti-Digital Currency
  • Joel Salatin and Alfie Oakes
  • World Gold Mine Production
  • Fidelity and Vanguard Since 1971

Culinary Nation Branding

April 30, 2015 By Debbie Young

In an effort to redefine how the rest of the world sees it, Peru has turned to its cuisine to tempt tourists to visit. And it seems to be working. Read here from NPR how gastronomic tourism is redefining how the world views Peru.

Danny Kou, the executive chef at La Mar, an upscale Peruvian restaurant in San Francisco, says it’s a good time to be him.

Kou moved from Lima to the United States when he was 21. It was 2001, and back then, Peruvian cuisine was still unfamiliar in North America.

But in the last few years, there ‘s been an explosion of Peruvian restaurants in major cities all over the U.S. Last year, the American Restaurant Association named the cuisine a top food trend.

“I’ll tell you, nowadays, every week or two, people come to me. They want to give me money to start another Peruvian restaurant,” Kou says, with a chuckle. “I keep having to tell them, ‘No, thank you, I am very happy where I am.’ ”

Kou says there’s a simple explanation for why Peruvian cuisine has become so trendy: “It’s just very, very good.”

True, but it’s also more complicated than that. Over the past decade, the Peruvian government has been making a very deliberate effort to popularize its cuisine worldwide. It’s a strategy that a growing number of middle-income countries are adopting as they look to flex their muscles on the international stage.

“Think – if you’re Peru, Mexico or Korea, you are not going to be major nuclear proliferators,” says Johanna Mendelson-Forman, a policy expert on international conflict. “But maybe you can hope to become the world’s No. 1 culinary destination.”

If you’re willing to fight for Main Street America, click here to sign up for the Richardcyoung.com free weekly email.

Related Posts

  • Lying to a Nation
  • MISSION
  • Food Horror
  • Author
  • Recent Posts
Debbie Young
Debbie, editor-in-chief of Richardcyoung.com, has been associate editor of Dick Young’s investment strategy reports for over five decades. When not in Key West, Debbie spends her free time researching and writing in and about Paris and Burgundy, France, cooking on her AGA Cooker, driving her Porsche Boxter S through Vermont and Maine, and practicing yoga.
Latest posts by Debbie Young (see all)
  • Doctor Faust and the Devil Come Looking - September 21, 2023
  • A Bulletproof Story Goes Amok - September 20, 2023
  • Will the UAW Get What It Wants? - September 19, 2023

Dick Young’s Must Reads

  • Globalism Has Made America Dependent on Foreign Countries
  • Why Some Kids Won’t Go Back to School, Ever
  • YOU DESERVE FREEDOM: Your Hard Work Will Make It Happen
  • You’re Ready to “Make It a Good Month”
  • Why Black Lives Matter Needs to Be Shut Down
  • 751 “No-Go” Zones in France
  • The Swiss Way
  • “The Goal”: Strong Families, Resilient Faith, Thriving Middle Class.
  • TOP HEAVY: Focus on Big Indexing Could Cause Market Chaos
  • Yes, Your Children Are Listening to You

Compensation was paid to utilize rankings. Click here to read full disclosure.

RSS Youngresearch.com

  • Will the Fed Hold Up Its End of the Bargain?
  • Should America Move Closer to the Saudis, or Push them Away?
  • Don’t Ask Me When to Haul Your Boat
  • Robot Warehouses Need Better Internet
  • California Mandates Drive Diesel Truck Buying Spree
  • Americans Are Not Happy with Bidenomics
  • Paris’s Big Plans for the Champs-Elysées
  • A Plan for Cutting Federal Government Spending
  • Investing Mistakes to Avoid: #1 Y-O-U
  • Mr. Protect and Preserve: For Where We’re Going

RSS Yoursurvivalguy.com

  • Will the Fed Hold Up Its End of the Bargain?
  • Are Most NFTs Now Worthless?
  • 2ND AMENDMENT ALERT: Biden to Create New Anti-Gun Office
  • Don’t Ask Me When to Haul Your Boat
  • You May Be Surprised by America’s “Least Woke City”
  • GREENWASHING: What’s in a Name?
  • Americans Are Not Happy with Bidenomics
  • “Oh, That Wasn’t So Bad”
  • Prepared for When the Next Black Swan Swoops In?
  • Investing Mistakes to Avoid: #1 Y-O-U

US Treasury Yield Curve: My Favorite Investor Tool

Five Year Treasury Yield

Doctor Faust and the Devil Come Looking

Will the Fed Hold Up Its End of the Bargain?

Hong Kong Loses Top Spot in Economic Freedom Index

Can This Mushroom Boost Your Memory?

Copyright © 2023 | Terms & Conditions | About Us | Dick Young | Archives