Despite a number of boycotts against the sponsors of Tucker Carlson’s show on Fox News, the network has nearly doubled the price advertisers pay for ads on the show through the last year. The price of ads on Carlson’s show increased at over twice the rate of those for ads on Rachel Maddow’s show. John Gage reports for The Washington Examiner:
The cost of advertising spots for Tucker Carlson Tonight have nearly doubled in the last year despite numerous rounds of boycotts by advertisers.
The analysis, which was done by the media research firm SQAD, found that advertising spots for Carlson’s show had gone up from an average of $11,099 for a 30-second spot in July of 2018 to $21,878 for the average 30-second spot in July of 2019.
Carlson, 50, has seen a sharp increase in cost of ad spots this spring and summer, with his show demanding an average of $13,289 a spot in March but an average of over $20,000 a spot in proceeding months.
In contrast, late night MSNBC-rival Rachel Maddow saw only a moderate increase in cost of ad spots. In July 2018, a 30-second slot on her show cost advertisers an average of $8,292, but that figure only increased to $10,044 in July of 2019.
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